About the Group

Business to Business Multimedia

Grupo Eletrolar, specialized in multimedia B2B, focuses its operations on the integration of various communication and business channels between the industry and retail of consumer electronics, major & small domestic appliances, mobile phones, furniture, housewares and IT.

The Group is part of Azul Play, which holds Eletrolar Show, the largest tradeshow in Latin America for consumer goods. Exclusively for business, it is the meeting point of the industry and retail of all sizes of the segment of consumer electronics.

Azul Play is also responsible for the Smartphone Congress & Expo, which brings together industry, retail and experts in the category to debate market trends and behavior. The event reserves an area for the exhibition of launches of the mobile industry.

Another achievement of the company is Latin American Electronics – International Trade Show, which brings together, in the same space, national and international manufacturers of consumer electronics, major & small appliances, wearables and accessories for the IT category.

Another initiative is the Congress & Expo Eletrolar Sheraton WTC, a business forum on the durable goods industry, with the participation of experts and economists. Topics: industry and retail balance sheets, trends and expectations of the segment.

Editora C & C, also a company of the Grupo Eletrolar, publishes the Eletrolar News magazine, the leading B2B publication in the market for consumer electronics, with a circulation of 15,000 copies per edition, audited by the IVC (Communication Checking Institute). The magazine has six annual editions. It also publishes the Buyer's Guide, the only yearbook for the retail of electronics and IT. Grupo Eletrolar complements its channels with a weekly Newsletter, deliverd by 80 thousand executives, with the Portal Eletrolar.com, accessed by more than 30 thousand professionals in the sector, and with a strong presence in social networks, with a direct communication to decision-making power professionals in the segment.