Azul Play

Azul Play is the company of the Group that, since 2005, organizes the Eletrolar Show the largest Latin American trade fair of home appliances, consumer electronics, mobile phones and IT. Exclusively B2B, it brings together the industry and retail of all sizes.

The first two editions of Eletrolar Show were held in partnership with Messe Frankfurt, the company that organizes some of the most important fairs in the world.

In 2008, Azul Play had the entire organization process of the Eletrolar Show, consolidating its know-how in performing B2B events, transforming the ES in the meeting point of the place of industry and retailers of all sizes of Brazil.

The Eletrolar Show grows every year in number of exhibitors, brands and products.These points endorse the company to analyze new opportunities to perform other fairs in the Brazilian market and provide consulting services for corporate events.


To bring together the industry and retail through channels of communication and business, exceeding their expectations.


Strive for excellence in their segments, in the development of business for consumer durables companies and in the expansion process. The commitment to continuous improvement of services, with a profitable business and sustainable growth.


Ethics and transparency in all actions;
Respect for the customer;
Confidentiality of information;
Continuous development of team skills;
Actions within the principles of sustainable growth.